Marketing & Education

As the clean energy program landscape becomes more complex, so does the need for clear, credible communication. VEIC’s in-house creative agency meets that challenge with a powerful blend of marketing skill and sector expertise. From thoughtful branding to memorable campaign work, our team consistently delivers compelling communications that reach target audiences through insightful strategy and creative development. 

Transforming complex concepts into accessible, engaging communications, we build trust while encouraging audience participation. From creative campaigns to public relations and performance reporting, our seasoned in-house marketing experts communicate the story behind every initiative, driving engagement and meaningful, measurable response. 

Every project begins with understanding our audience—getting to know their needs and recognizing the barriers they face. Through qualitative and quantitative research, content validation, and user experience testing, we ensure that critical messaging reaches the right people in the right way. Decarbonization strategies are anything but one-size-fits-all. The same can be said of marketing tactics. That’s why we work with partners and clients to design unique, inclusive pathways that meet customers where they are—especially those in underserved communities.

VEIC delivers

Marketing and communications strategy

Developing targeted strategies to reach diverse audiences and meet program goals  

Integrated digital development

Building and maintaining websites with optimized UX, SEO, and accessibility  

Audience research & testing

Leveraging research, surveys, and invaluable user testing for a unique, hands-on understanding of audience needs 

Public relations and outreach

Driving awareness and recognition with stakeholders and media

Creative services

Crafting creative copy and design for use across multiple channels 

Program performance reporting

Measuring communications impact to inform continuous improvement