With support from the John Merck Foundation, Drive Electric Vermont worked with The MSR Group to conduct a statistically valid survey of Vermonters to determine attitudes and knowledge of plug-in electric vehicles (EVs). The survey results revealed that most Vermonters are aware of EVs. Over a quarter of respondents report that they are likely to consider a plug-in vehicle for their next vehicle purchase. The most commonly cited barriers to EV purchase included vehicle cost and vehicle range. Barriers specific to particular demographics were identified, as well as those groups most likely to purchase an EV.