Up until 2013, there had been no technological improvements to U.S. residential clothes dryers since their introduction 50 years ago. The European residential clothes dryer market, however, had undergone a transformation driven by highly efficient dryer technology, which can use 50% less energy than typical U.S. models.
Recognizing the need for more efficient dryers, VEIC conceptualized and launched the Super Efficient Dryer Initiative (SEDI), a coalition of North American energy efficiency programs and energy advocates. The initiative began in 2009 with seed funding from the New Jersey Clean Energy Program and has since garnered support from more than a dozen leading energy efficiency organizations from across the U.S. and Canada. As part of the initiative, VEIC partnered with Grasteu Associates and the Collaborative Labeling & Appliance Standards Program (CLASP) to support the collective efforts of the SEDI sponsors and to advance the market for high efficiency clothes dryers.
In 2012, SEDI began work with the US Environmental Protection Agency (EPA) to support the ENERGY STAR Emerging Technology Award (ETA) for efficient dryers. On June 12, 2013, Samsung Electronics became the first manufacturer to receive EPA's Energy Star Emerging Technology Award for Advanced Dryers for its DV457 model. Samsung's winning dryer will use 25% less energy than conventional models.
On behalf of the initiative, VEIC continues to conduct technical research, promote policy measures, support energy efficiency program development, and coordinate stakeholder engagement—paving the way for advanced clothes dryer technology to transform the U.S. and Canadian retail market.
- Spurred the introduction of the Samsung DV457 dryer, the first model to be awarded the ENERGY STAR Emerging Technology Award, which is more than 25% more efficient than conventional models.
- Supported field testing protocols for dryer efficiency that will produce standardized and comparable results.
- Improved communication between manufacturers, retailers, and efficiency program administrators to tackle supply and demand challenges simultaneously.
- Helped to launch energy efficiency programs to incentivize and promote advanced clothes dryers in the retail market.