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Efficiency Vermont a Model of Successful Consumer Engagement

Oct 01, 2014

Efficiency Vermont, the VEIC-administered energy efficiency utility, was recently cited as a model for effective consumer engagement and program design. The Wall Street Journal article “How to Cut Residential Energy Use” details a number of both successful and failed energy efficiency programs. Two of Efficiency Vermont’s efficient products rebate programs (retail efficient products and SMARTLIGHT) were highlighted as successful models for achieving significant, low-cost energy savings. The programs work directly with manufacturers, distributors, and retailers, buying down the cost of qualifying efficient light bulbs before they reach store shelves to provide consumers with point-of-purchase discounts without the hassle of rebate forms and reimbursements. Efficiency Vermont’s work in 2013 resulted in a dramatic increase in “sales of LED bulbs to consumers to about 117,000…from about 5,000 in 2012” and net economic benefits of more than $60 million.

Article author Michael Totty notes that “efficiency is a vast, barely tapped resource that can be unlocked with the right policies and incentives.” VEIC continues to work toward reaching the full energy savings potential of efficiency through the efforts of Efficiency Vermont, D.C. Sustainable Energy Utility, and Efficiency Smart.

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